Google Ads Consultant

Adwords Consulting: Be visible at the digital point of sale

Our team offers Google Ads consulting services to maximize your ad spend.

We’re the Google Ad consultants your business needs to attract new customers and surpass sales goals.

A startup, an established business, or looking to be the next unicorn? We can help. Google Ads consultants that target your audience and drive qualified traffic to your website.

Stop throwing money at Google Ads just to see what sticks!

Turn to the experts!

Request a Quote

what services do we offer

  • Keyword research and planning
  • Google Ads campaign budget analysis
  • Competitor ads review
  • Landing page creation and optimization
  • Google Ads campaign set up
  • Google ad copy creation & testing
  • Conversion rate analysis
  • Content review & modifications
  • Google Analytics review
  • Ongoing bid adjustments
  • & much more

Using Google Ads can be both exhilarating and intimidating.

If you do it correctly, your organization may be completely reworked by bringing in an influx of customers, producing more prospects and revenue, and increasing sales.

If, however, you don't strategize your ads correctly then you could easily spend a large amount of money with no return.

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What does the Google Ads Consultation entail?


Develop a strategy

Use expert advice to develop a strategy for your Google Ads


Delegate the operational tasks

Delegate the operational tasks of running Google Ads for your business on a daily basis


Support service

Get support service if you are implementing Google Ads but got stuck somewhere


Fast setup and implementation

Get a fast setup and implementation of your Google Ads


Second opinion, external view

Get a second opinion, external view or external audit on your Google Ads performance

Get in touch with us!

What our expert Google Ads consulting services include

Paid Campaign Analysis & Implementation

Our knowledgeable and proficient Google Ads experts will carefully look over any current paid campaigns, in particular those using the Google Ads system, in order to discern its strengths and weaknesses. We can also spot any neglected openings or improperly organized campaigns that are wasting your funds on inadequate campaigns.

Depending on the circumstances, we can help as little or as much as necessary. We can be a source of vital counsel, offering up the knowledge and best practices needed for making progress or we can step in and take charge of managing your campaign and the application of our advice.

Search Network Advertising

The Google Search Network is composed of multiple search applications and websites and offers the opportunity to advertise through a paid platform. We are knowledgeable in utilizing the Google Search Network to ensure that your advertisements will be placed before your intended audience across Google and on websites that they frequent regularly.

Ad Variation & Testing

At the end of an audit, our team will recommend a plan for modifications that has the most impact with the least amount of time. Through trying out different ads and evaluating them, we can figure out little changes in the ad content that increase your score and customer conversion, and generally save money.

Monthly & Real-time In-Depth Reporting

When you partner up with OuterBox, you will be astounded by our transparency and progress reports. Whenever we manage your Google Ads campaign, we provide individualized meetings whenever needed, plus you will be able to get your essential KPI's straight from our live dashboard. The way we communicate updates are personalized to the requirements of our customers.

Google Ads Consulting FAQS

What is Google Ads?

Google Ads is a form of pay-per-click (PPC) advertising on an internet platform that assists businesses in buying ads that show up in search engine results. Compared to naturally secure search engine positions, these paid advertisements will appear at the top of SERPs above any organic search results.

Big companies that have high volumes of traffic resulting in large amounts of clicks will often rank higher on search results pages from being regular users of the Google Ads system but by tightening up strategic paid advertising anybody of any size can improve their ranking on SERPs.

What are the benefits of Google Ads?

It is worth considering Google Ads for your business promotion online for several reasons. Approximately five billion searches take place daily on the search engine and there are 3.5 billion responses to these queries. Moreover, the first three ad spots on the results page frequently get the majority of the clicks, while nearly all individuals investigate the initial web page of the outcomes.

You can manage your spending plan by setting a maximum bid and daily outlay on your promotions. If warranted by results, you also have the option to modify the amount you expend monthly.

How to bid for Google Ads?

You must determine what you want to center around. This is established by what is essential to your business objectives.

Clicks: If your goal is to get visitors to your site, the cost-per-click (CPC) method works for you. You will only pay when someone clicks on your Google ad and comes to your site.

Impressions: Cost-per-impression (CPI) bidding is a smart choice if your main goal is to increase brand awareness. When you choose this strategy, Google will show your ads according to the impression rate you choose. For example, if you choose 70% at the top of the results page, Google Ads will show your ads at the top of the page for 70% of the total possible number of impressions. Another option is cost per thousand, also known as cost per mile (CPM), where you pay for each 1,000 impressions. There is also a cost per thousand impressions (vCPM), where you pay an amount for every 1,000 impressions of your ad.

Conversions: This is an advanced bidding method for more experienced advertisers based on cost per action (CPA). An action (also known as a conversion or acquisition) is most likely a sale, but your goal could also be to sign up for an email. You will still pay per click, but Google Ads will try to provide as many conversions as possible with the CPA you set.

Video ad views: Cost per view (CPV) bidding is used when you're trying to attract attention to your video. CPV bidding means you'll pay for views and any other interaction, whether it's clicks on calls to action (CTAs), companion banners, or cards.

What bidding strategies are most effective?/h3>

If you bid on a broad keyword, such as "exercise bikes," you'll get more views from visitors who are just starting their search, allowing you to get their information on the landing page after they click and start sending them informational content. If the conversion doesn't happen, you can use retargeting software to get them back.

Conversely, if you bid on a more precise, longer keyword query, such as "exercise bikes for seniors with sore knees," your searches will show up in far fewer results, but they will attract the attention of the buyers you are most trying to attract. When people use long keywords to search, they have more intent and therefore are more likely to be serious buyers. Don't forget, however, that broad keywords cost less than long keywords, which are more likely to lead to sales.

Why are Google Ads better?

With a market share of more than 90%, Google clearly has an advantage over its competitors. In addition, Google has the world's largest online advertising network. And since most of Google's total revenue comes from advertising, Google pays special attention to constantly improving its Google Ads tools.

For example, Google Analytics is a world-class program that syncs with Google Ads, allowing you to quickly learn about how your ads are performing and make adjustments accordingly.

What goes into a successful Google Ad?

Before you create your ad, make sure you have a solid landing page. Your landing page should contain targeted keywords, succinctly convey your message and provide the information the visitor needs to do what you want them to do. A great landing page will impact your campaign conversion rate and therefore your Quality Score. Once you have a landing page, you can create copy for your ad. It should contain the following:

  • A headline that grabs the reader’s attention
  • A compelling message
  • SEO-rich content
  • A call to action

Do Google Ads work?

Yes, with proper implementation and management, your business can get an amazing return on investment from Google Ads. The consistent profitability of Google Ads, and the fact that most advertisers say they definitely plan to include Google Ads in their campaigns in the future, are clear indicators of the effectiveness of Google Ads.

Can I afford to place Google Ads?

While there are undoubtedly expensive keywords, there are plenty of affordable keyword options that you can bid on. Since you set the amount you spend each month, you can run an ad for part of the month or use a broad term to try to gather data and learn more about what budget your business needs to be successful on the Google Ads platform.

What the difference between Google Ads and Adwords?

Google AdWords was the original name of Google's paid search advertising platform. When Google expanded its platform to include video advertising, remarketing and display, it dropped the "Words" part of the name and renamed the platform Google Ads. It's the same platform with a new name and additional marketing features.

Ready to grow your revenue? Get in touch!