Google Ads Consultant

Google Ads is a form of pay-per-click (PPC) advertising on an internet platform that assists businesses in buying ads that show up in search engine results. Compared to naturally secure search engine positions, these paid advertisements will appear at the top of SERPs above any organic search results.

Big companies that have high volumes of traffic resulting in large amounts of clicks will often rank higher on search results pages from being regular users of the Google Ads system but by tightening up strategic paid advertising anybody of any size can improve their ranking on SERPs.

It is worth considering Google Ads for your business promotion online for several reasons. Approximately five billion searches take place daily on the search engine and there are 3.5 billion responses to these queries. Moreover, the first three ad spots on the results page frequently get the majority of the clicks, while nearly all individuals investigate the initial web page of the outcomes.

You can manage your spending plan by setting a maximum bid and daily outlay on your promotions. If warranted by results, you also have the option to modify the amount you expend monthly.

You must determine what you want to center around. This is established by what is essential to your business objectives.

Clicks: If your goal is to get visitors to your site, the cost-per-click (CPC) method works for you. You will only pay when someone clicks on your Google ad and comes to your site.

Impressions: Cost-per-impression (CPI) bidding is a smart choice if your main goal is to increase brand awareness. When you choose this strategy, Google will show your ads according to the impression rate you choose. For example, if you choose 70% at the top of the results page, Google Ads will show your ads at the top of the page for 70% of the total possible number of impressions. Another option is cost per thousand, also known as cost per mile (CPM), where you pay for each 1,000 impressions. There is also a cost per thousand impressions (vCPM), where you pay an amount for every 1,000 impressions of your ad.

Conversions: This is an advanced bidding method for more experienced advertisers based on cost per action (CPA). An action (also known as a conversion or acquisition) is most likely a sale, but your goal could also be to sign up for an email. You will still pay per click, but Google Ads will try to provide as many conversions as possible with the CPA you set.

Video ad views: Cost per view (CPV) bidding is used when you're trying to attract attention to your video. CPV bidding means you'll pay for views and any other interaction, whether it's clicks on calls to action (CTAs), companion banners, or cards.

If you bid on a broad keyword, such as "exercise bikes," you'll get more views from visitors who are just starting their search, allowing you to get their information on the landing page after they click and start sending them informational content. If the conversion doesn't happen, you can use retargeting software to get them back.

Conversely, if you bid on a more precise, longer keyword query, such as "exercise bikes for seniors with sore knees," your searches will show up in far fewer results, but they will attract the attention of the buyers you are most trying to attract. When people use long keywords to search, they have more intent and therefore are more likely to be serious buyers. Don't forget, however, that broad keywords cost less than long keywords, which are more likely to lead to sales.

With a market share of more than 90%, Google clearly has an advantage over its competitors. In addition, Google has the world's largest online advertising network. And since most of Google's total revenue comes from advertising, Google pays special attention to constantly improving its Google Ads tools.

For example, Google Analytics is a world-class program that syncs with Google Ads, allowing you to quickly learn about how your ads are performing and make adjustments accordingly.

Before you create your ad, make sure you have a solid landing page. Your landing page should contain targeted keywords, succinctly convey your message and provide the information the visitor needs to do what you want them to do. A great landing page will impact your campaign conversion rate and therefore your Quality Score. Once you have a landing page, you can create copy for your ad. It should contain the following:

• A headline that grabs the reader’s attention
• A compelling message
• SEO-rich content
• A call to action

Yes, with proper implementation and management, your business can get an amazing return on investment from Google Ads. The consistent profitability of Google Ads, and the fact that most advertisers say they definitely plan to include Google Ads in their campaigns in the future, are clear indicators of the effectiveness of Google Ads.

While there are undoubtedly expensive keywords, there are plenty of affordable keyword options that you can bid on. Since you set the amount you spend each month, you can run an ad for part of the month or use a broad term to try to gather data and learn more about what budget your business needs to be successful on the Google Ads platform.

Google AdWords was the original name of Google's paid search advertising platform. When Google expanded its platform to include video advertising, remarketing and display, it dropped the "Words" part of the name and renamed the platform Google Ads. It's the same platform with a new name and additional marketing features.